Harnessing the Power of Brand Loyalty to Drive Sustainable Consumer Choices
The future of sustainability is as much about emotional resonance as it is about environmental resilience.
GenZ and the Fast Fashion Paradox: What Does GenZ’s Addiction to Fast Fashion Mean for Sustainability?
Despite public consumer outcry and demand for sustainability, equality, and diversity, fast-fashion and ultra-fast fashion brands continue to outpace the competition. What's the incentive for brands to clean up their environmental and social impact when consumers still continue to shop with brands despite numerous accusations of supply chain infractions, environmental damage, racially insensitive designs, and plagiarism?