Sustainable Fashion Forum 2026
Where sustainability meets consumer behavior.
The fashion industry has spent the past decade building sustainable systems without designing for the consumer behavior that determines whether they succeed. The result is programs that launch but struggle to scale, initiatives that stall, and products that underperform.
At SFF26, we’re putting consumer behavior at the center of the sustainability conversation through The Science of Adoption, exploring the psychological, cultural, and economic forces that determine whether consumers actually buy, use, and participate in sustainable products and programs.
The pressure on sustainability teams is increasing.
Sustainability leaders are being asked to show that sustainability can drive revenue, brand relevance, and consumer participation while navigating greenwashing risk, tighter budgets, political scrutiny, and increasingly price-sensitive consumers.
Designed for sustainability, marketing, and product teams, SFF26 equips leaders with the behavioral insights and practical examples they need to design for participation, communicate with more credibility, and make a stronger business case internally.
Early-bird pricing ends March 27.
Lock in your SFF26 ticket now and get the lowest available rate for October 28–30 in Portland.
SFF26 is specifically designed for...
Sustainability & ESG Leaders working to drive consumer adoption and prove business impact.
Product & Innovation Teams trying to design products, systems, and programs that consumers will actually adopt.
Marketing & Brand Teams working to communicate sustainability in ways that engage consumers without triggering greenwashing risk.
Retail Leaders working to demonstrate the business value of sustainability when attribution is unclear.
For Tech & Platform Leaders working to scale circular participation beyond early adopters.
For Policymakers & Public Sector Leaders trying to design regulations and programs intended to influence consumer behavior.
... and built around today's real-world constraints.
Turn stalled pilots into scalable programs.
Learn why participation breaks down and how to design for adoption using behavioral frameworks that reduce friction and work with real consumer behavior.
Make sustainability harder to cut.
Learn how to connect sustainability to revenue, retention, and risk mitigation so the work is easier to defend internally and harder to deprioritize.
Build initiatives consumers engage with.
Understand what drives participation so you can design stronger programs, communicate value more clearly, and increase adoption.
Past
speakers
Get tickets
October 28-30, 2026 • Portland, OR
SFF26 Conference Pass
Get access to three days of cutting-edge programming on the science of consumer adoption, sustainable fashion leadership, and cross-industry networking with an SFF26 Conference Pass.
- SFF26 Opening Night Welcome Party: Kick off SFF26 by meeting speakers, attendees, and partners.
- Full access to all conference sessions: Attend every keynote, panel, and discussion.
- The SFF26 Intelligence Report: A post-conference playbook synthesizing key insights.
- Direct access to behavioral scientists: Hear from experts applying insights inside global companies.
- Networking with decision-makers: Connect with mid- to senior-level professionals.
- Food & Beverage: Light breakfast, coffee, and refreshments provided.
Make the business case to leadership to attend SFF26
Frequently asked questions.
-
Most sustainability conferences focus on building better systems: materials, certifications, supply chain innovation. SFF26 focuses on why consumers aren't adopting those systems and what to do about it.
We're not here to debate whether sustainability matters or celebrate innovations that aren't scaling. We're here to solve the adoption problem using behavioral science, consumer psychology, and commercial strategy, so you can prove ROI and gain institutional power within your organization.
-
SFF26 is designed for leaders responsible for turning sustainability strategy into measurable consumer and commercial outcomes.
This includes:
Sustainability leaders who need to prove ROI through adoption, revenue, retention, and risk mitigation
Marketing and growth leaders building campaigns that drive actual behavior change, not just awareness
Product and circularity teams designing offerings consumers actually choose
Innovation and strategy teams applying behavioral science to unlock participation at scale
Government and policy leaders designing consumer-facing programs that require behavior change
If you're accountable for influencing consumer behavior, justifying sustainability investments internally, or translating impact into outcomes your organization will fund, this conference is built for you.
SFF26 is not a beginner-level overview. It's a working forum for decision-makers and operators focused on adoption at scale.
-
We're planning for 400 attendees.
SFF26 is intentionally designed as a high-signal, senior-level forum—not a mass conference. The audience is primarily VP/Director/C-suite leaders in sustainability, marketing, and product from major fashion brands and retailers, alongside behavioral scientists and consumer psychologists.
The focus is depth, peer-level exchange, and practical frameworks you can implement immediately.We're planning for 400 attendees.
SFF26 is intentionally designed as a high-signal, senior-level forum, not a mass conference. The audience is primarily VP/Director leaders in sustainability, marketing, and product from major fashion brands and retailers, alongside behavioral scientists and consumer psychologists.
The focus is depth, peer-level exchange, and practical frameworks you can implement immediately.
-
Yes. Teams of four or more receive 10% off. Email hello@thesustainablefashionforum.com to register your team
Group pricing cannot be combined with other discounts.
-
Yes. A limited number of student tickets are available for current undergraduate and graduate students.
To register, email us from a valid .edu address. We'll reply with a student registration code. You'll need to show a valid student ID at check-in.
