October 28–30, 2026 · Portland, OR
Sustainable Fashion Forum 2026
A conference built at the intersection of sustainability, consumer behavior, and business performance.
Where sustainable fashion meets actual consumer behavior.
The fashion industry has spent the past decade building sustainable systems without fully accounting for the consumer behavior that determines whether they gain traction in the market.
The result is programs that launch but fail to scale, initiatives that stall, and products that underperform, leaving teams with less internal leverage to defend budget, secure headcount, and keep sustainability positioned as a strategic priority.
SFF26 is built around one question: What drives consumer adoption?
We’re bringing together behavioral scientists, consumer psychologists, and senior leaders across the fashion value chain to explore what determines whether sustainable products, programs, and systems actually gain traction in the market.
Across three days, the programming is designed to examine why adoption breaks down, what drives participation, and how to build sustainability strategies that hold up under real market conditions.
Built for the teams turning sustainability into participation and business results.
SFF26 is designed for companies to bring cross-functional teams into the room together, because consumer adoption is not driven by one department alone.
Sustainability & ESG Leaders Defining the strategy, priorities, and proof points behind the work.
Product & Innovation Teams Shaping the products, systems, and programs consumers are being asked to use.
Marketing & Brand Teams Translating sustainability into language, value, and relevance without triggering greenwashing risk.
Retail Leaders Understanding what drives participation, conversion, and repeat behavior in the market.
Tech & Platform Leaders Building tools and services that can move beyond early adopters.
Policymakers & Public Sector Leaders Designing programs and regulation intended to influence real-world behavior.
Every session, speaker, and working conversation is designed to help teams pressure-test ideas, challenge assumptions, and build sustainability strategies that are more likely to gain traction in the market.
Just announced
Meet our first
speakers.
Each speaker at SFF26 has been selected for the perspective they bring on the behaviors, frictions, and market realities shaping whether sustainable fashion can gain traction at scale.
Evelyn Gosnell
Managing Director
Irrational Labs
Jasmine Bina
Founder
Concept Bureau, Exposure Therapy
Katie Thomas
Lead, Consumer Institute
Kearney Consumer Institute
Matt Johnson
Consumer Neuroscientist
NeuroscienceOf
Who attends SFF
Designed for what's next.
SFF26 is designed to leave teams with more than inspiration and perspective.
Attendees will walk away with a clearer understanding of what is driving or blocking adoption, stronger alignment across the functions responsible for sustainability, and access to the SFF26 Intelligence Report, a synthesis of the key insights and frameworks emerging from the event.
Built as a resource for internal use, the report is intended to help teams translate what they learn into decisions, priorities, and next steps once they are back at their desk.
Register for SFF26
October 28 - 30 • Portland, OR
Make the business case to leadership to attend SFF26
DOWNLOAD THE TEMPLATE
October 28-30, 2026
SFF26 Conference Pass
- Full access to all keynotes, panels, and workshop sessions
- SFF26 Opening Night: meet speakers, attendees, and partners
- The SFF26 Intelligence Report playbook of key insights
- Structured networking with 400 mid-to-senior professionals
- Light breakfast, coffee, and refreshments throughout
Where the next phase of the sustainability conversation begins.
Portland. October 28–30. Three days designed to help teams move beyond building sustainable systems and start understanding what makes them perform in the market. Join leaders across sustainability, product, marketing, retail, innovation, technology, and policy for the insight, alignment, and clarity needed to turn sustainability into participation, traction, and business results.