Join us live in Portland
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Early bird tickets now avaliable
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Join us live in Portland • Early bird tickets now avaliable •
Sustainable Fashion Forum 2026
The fashion industry is building the systems of the future. SFF26 is about unlocking the behavior that fuels them.
What is SFF26?
Hosted by the Sustainable Fashion Forum, SFF26 is where systems change meets consumer behavior, and where sustainability work gets defended, funded, and scaled.
Over three days in Portland, we're bringing together behavioral scientists, consumer psychologists, trend forecasters, and senior leaders from brands, retailers, and infrastructure to define what actually drives adoption, and translate sustainability work into revenue language and defensible ROI.
Learn more ›
Built for Real-World Pressure.
Fix stalled programs and get approval to try again
When your circular initiative gets "okay" adoption instead of scale-worthy traction, you lose leadership's appetite to invest further. Leave SFF26 with behavioral design frameworks to diagnose exactly why participation stalled and how to engineer participation into your next pilot, so you can make the case to iterate, not abandon the program.
Tie sustainability to the business KPIs leadership tracks
The hardest part isn't always doing the work, it's proving YOUR work drove the outcome. Learn what to track, what to tie to, and how to connect sustainability initiatives to measurable business results: CAC, conversion, retention, margin impact. Build the causal link between your work and revenue that survives scrutiny.
Protect your job security and build organizational influence
Walk away with the capabilities that make you indispensable: the ability to defend decisions, speak leadership's language, and demonstrate measurable business impact. Build the credibility that protects your role and gets your strategic input taken seriously.A legacy of leadership.
For nearly a decade, we've convened the industry's most consequential voices in sustainability. For SFF26, we're raising the stakes, bringing behavioral scientists and consumer psychologists to the table alongside brand leaders.
Don't wait for the LinkedIn recaps.
Be in the room.
Frequently Asked Questions
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SFF26 is for anyone tasked with getting consumers to participate in sustainable products, programs, or systems, and struggling to close the gap between what people say they care about and what they actually do.
You should attend if you're building circular programs that need higher participation, marketing sustainable products, designing systems that require behavior change, or working in policy/infrastructure where citizens need to adopt new practices.
This includes people across sustainability, marketing, product, and government, from practitioners to senior leaders. If your work requires changing consumer behavior around sustainability in fashion, you should be here.
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Your ticket includes:
Opening reception on October 28
Full access to programming on October 29–30
Sessions with behavioral scientists, consumer psychologists, and industry practitioners
Networking access to 25+ experts in consumer behavior and adoption strategy
The Intelligence Report: post-conference strategic analysis (worth $1.2k–$1.5k standalone)
Coffee and refreshments throughout the conference
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The Sustainable Fashion Forum does not offer refunds. All ticket sales are final.
However, we understand plans change. You may transfer your pass to a colleague or peer up to 14 days before the event.
Please email us to process a transfer.
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While attending SFF26 solo is valuable, bringing your team multiplies the payoff by compressing months of internal alignment into three days.
Instead of translating insights back to skeptical colleagues, you’ll experience the breakthroughs together and build your plan in real time.
Groups of 4+ get a discount, so you can treat SFF26 like a productive team offsite with built-in programming, skill-building, and time to align on how you’ll execute together.
Contact us about team rates for groups of 4+.