Sustainable Fashion Forum 2026

October 28-30, 2026  Portland, OR

 

Consumer behavior has entered the chat.

The fashion industry has spent the past decade building sustainable systems without designing for the consumer behavior that makes them work.

The result is programs that launch but struggle to scale, initiatives that stall, and products that underperform because adoption isn’t automatic, it has to be designed.

At SFF26, we’re putting consumer behavior at the center of the sustainability conversation through The Science of Adoption, giving teams the frameworks, insights, and evidence they need to close the adoption gap and make a stronger case internally.

3

Days

400

Attendees

35+

Speakers

The pressure on sustainability teams is increasing.

Sustainability teams are being asked to do more with less. They’re under pressure to prove that sustainability can drive revenue, retention, and brand relevance while navigating greenwashing risk, tighter budgets, political scrutiny, and increasingly price-sensitive consumers.

That’s the challenge SFF26 is built to address.

Designed for marketing, sustainability, and product teams, the conference gives leaders the behavioral science frameworks, strategic insights, and real-world examples they need to design for participation, communicate with more credibility, and connect sustainability initiatives to measurable business value.

SFF26 is specifically designed for...

Sustainability & ESG Leaders working to drive consumer adoption and prove business impact.

Product & Innovation Teams trying to design products, systems, and programs that consumers will actually adopt.

Marketing & Brand Teams working to communicate sustainability in ways that engage consumers without triggering greenwashing risk.

Retail Leaders working to demonstrate the business value of sustainability when attribution is unclear.

For Tech & Platform Leaders working to scale circular participation beyond early adopters.

For Policymakers & Public Sector Leaders trying to design regulations and programs intended to influence consumer behavior.

 

... and built around today's real-world constraints.

Sustainability workshop

Turn stalled pilots into scalable programs

Learn why participation stalls and how to design for uptake using behavioral frameworks that reduce friction and align with real consumer decision-making.

Sustainability workshop

Make sustainability harder to cut.

Learn how to connect sustainability to revenue, retention, and risk mitigation so the work is easier to defend internally and harder to deprioritize.

Strategic Metrics Discussion

Build programs that drive adoption.

Understand the behavioral drivers behind participation so you can design stronger programs and communicate value without relying on sustainability jargon.

 

Bring Your Team to SFF26

Save 10% when you register 4 or more attendees

Register Your Team

Past speakers

Allbirds North Face eBay Gap Adidas Depop Circ Eileen Fisher
Allbirds North Face eBay Gap Adidas Depop Circ Eileen Fisher
Aii Vestiaire Microsoft Supima Everlane
Aii Vestiaire Microsoft Supima Everlane

Make the business case to leadership to attend SFF26

SFF Leadership Team

Frequently asked questions.

  • Most sustainability conferences focus on building better systems: materials, certifications, supply chain innovation. SFF26 focuses on why consumers aren't adopting those systems and what to do about it.

    We're not here to debate whether sustainability matters or celebrate innovations that aren't scaling. We're here to solve the adoption problem using behavioral science, consumer psychology, and commercial strategy, so you can prove ROI and gain institutional power within your organization.

  • SFF26 is designed for leaders responsible for turning sustainability strategy into measurable consumer and commercial outcomes.

    This includes:

    • Sustainability leaders who need to prove ROI through adoption, revenue, retention, and risk mitigation

    • Marketing and growth leaders building campaigns that drive actual behavior change, not just awareness

    • Product and circularity teams designing offerings consumers actually choose

    • Innovation and strategy teams applying behavioral science to unlock participation at scale

    • Government and policy leaders designing consumer-facing programs that require behavior change

    If you're accountable for influencing consumer behavior, justifying sustainability investments internally, or translating impact into outcomes your organization will fund, this conference is built for you.

    SFF26 is not a beginner-level overview. It's a working forum for decision-makers and operators focused on adoption at scale.

  • We're planning for 400 attendees.

    SFF26 is intentionally designed as a high-signal, senior-level forum—not a mass conference. The audience is primarily VP/Director/C-suite leaders in sustainability, marketing, and product from major fashion brands and retailers, alongside behavioral scientists and consumer psychologists.

    The focus is depth, peer-level exchange, and practical frameworks you can implement immediately.We're planning for 400 attendees.

    SFF26 is intentionally designed as a high-signal, senior-level forum, not a mass conference. The audience is primarily VP/Director leaders in sustainability, marketing, and product from major fashion brands and retailers, alongside behavioral scientists and consumer psychologists.

    The focus is depth, peer-level exchange, and practical frameworks you can implement immediately.

  • Yes. Teams of four or more receive 10% off. Email hello@thesustainablefashionforum.com to register your team

    Group pricing cannot be combined with other discounts.

  • Yes. A limited number of student tickets are available for current undergraduate and graduate students.

    To register, email us from a valid .edu address. We'll reply with a student registration code. You'll need to show a valid student ID at check-in.