Join us live in Portland

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Early bird tickets now avaliable

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Join us live in Portland • Early bird tickets now avaliable •

 

Sustainable Fashion Forum 2026

October 28-30, 2026 ∙ Portland, OR

 

Consumer behavior has entered the chat.



For years, sustainable fashion has invested in building better systems: next-gen materials, certifications, traceability, circular infrastructure—without building the adoption engine that fuels them: consumer psychology expertise

At SFF26, we're putting consumer behavior at the center of the sustainability conversation.

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SFF26

What is SFF26?

SFF26 is where sustainability leaders gain the consumer psychology expertise that gives them institutional power.

Over three days in Portland, we're bringing together behavioral scientists, consumer psychologists, and senior operators from major brands and retailers to solve the problem holding sustainability back: how to design initiatives consumers actually adopt and translate that adoption into business impact your organization will fund.

This isn't another sustainability conference. This is where you learn to speak the language of demand, revenue, and consumer behavior, so sustainability stops being a cost center and starts being a competitive advantage.

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Built for the reality sustainability teams actually face.

You're not operating in a vacuum. You're fighting for budget against revenue-driving teams. You're translating impact metrics into language your CFO understands. You're trying to prove ROI when your C-suite measures success in market share and margins.

SFF26 is built around that reality, not around theory, inspiration, or preaching to the choir.

Sustainability workshop

Turn stalled pilots into scalable programs

Learn why participation stalled and how to engineer uptake using behavioral design frameworks that remove friction and align with how consumers actually make decisions.

Sustainability workshop

Make sustainability harder to cut.

Translate sustainability into revenue, retention, and risk mitigation, the metrics your C-suite actually funds. Build business cases that win budget and cross-functional alignment.

Strategic Metrics Discussion

Build programs that drive adoption.

Get the consumer psychology toolkit to design around real behavior, not stated intentions, and communicate value without relying on "sustainability speak."

 

A legacy of leadership.

For the past decade, SFF has been where sustainability leaders compare notes on what's working and what's not.

SFF26 raises the bar. We're bringing behavioral scientists and consumer psychologists together with senior brand operators to focus on the one thing the industry has under-invested in: consumer adoption.

Speaker lineup coming soon.

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Allbirds North Face eBay Gap Adidas Depop Circ Eileen Fisher
Allbirds North Face eBay Gap Adidas Depop Circ Eileen Fisher
Aii Vestiaire Microsoft Supima Everlane
Aii Vestiaire Microsoft Supima Everlane

SFF26 is where sustainability leaders gain the consumer psychology expertise to drive adoption and prove business impact.

Frequently asked questions.

  • Most sustainability conferences focus on building better systems: materials, certifications, supply chain innovation. SFF26 focuses on why consumers aren't adopting those systems and what to do about it.

    We're not here to debate whether sustainability matters or celebrate innovations that aren't scaling. We're here to solve the adoption problem using behavioral science, consumer psychology, and commercial strategy, so you can prove ROI and gain institutional power within your organization.

  • SFF26 is designed for leaders responsible for turning sustainability strategy into measurable consumer and commercial outcomes.

    This includes:

    • Sustainability leaders who need to prove ROI through adoption, revenue, retention, and risk mitigation

    • Marketing and growth leaders building campaigns that drive actual behavior change, not just awareness

    • Product and circularity teams designing offerings consumers actually choose

    • Innovation and strategy teams applying behavioral science to unlock participation at scale

    • Government and policy leaders designing consumer-facing programs that require behavior change

    If you're accountable for influencing consumer behavior, justifying sustainability investments internally, or translating impact into outcomes your organization will fund, this conference is built for you.

    SFF26 is not a beginner-level overview. It's a working forum for decision-makers and operators focused on adoption at scale.

  • We're planning for 400 attendees.

    SFF26 is intentionally designed as a high-signal, senior-level forum—not a mass conference. The audience is primarily VP/Director/C-suite leaders in sustainability, marketing, and product from major fashion brands and retailers, alongside behavioral scientists and consumer psychologists.

    The focus is depth, peer-level exchange, and practical frameworks you can implement immediately.We're planning for 400 attendees.

    SFF26 is intentionally designed as a high-signal, senior-level forum, not a mass conference. The audience is primarily VP/Director leaders in sustainability, marketing, and product from major fashion brands and retailers, alongside behavioral scientists and consumer psychologists.

    The focus is depth, peer-level exchange, and practical frameworks you can implement immediately.

  • Yes. Teams of four or more receive 10% off. Email hello@thesustainablefashionforum.com to register your team

    Group pricing cannot be combined with other discounts.

  • Yes. A limited number of student tickets are available for current undergraduate and graduate students.

    To register, email us from a valid .edu address. We'll reply with a student registration code. You'll need to show a valid student ID at check-in.