October 28–30, 2026 · Portland, OR
Sustainable Fashion Forum 2026
Where sustainability meets consumer behavior.
The fashion industry has spent the past decade building sustainable systems without designing for the consumer behavior that determines whether they succeed. The result is programs that launch but struggle to scale, initiatives that stall, and products that underperform.
At SFF26, we’re putting consumer behavior at the center of the sustainability conversation through The Science of Adoption, exploring the psychological, cultural, and economic forces that determine whether consumers actually buy, use, and participate in sustainable products and programs.
This is not
A feel-good sustainability conference where you leave inspired but have no idea how to apply what you heard. And it's not a conference about how to market sustainability better. Inspiration without application doesn't move the needle. Neither does better messaging without a business case behind it.
This is
Three days focused on connecting sustainability to business performance, through the behavioral evidence, adoption frameworks, and practitioner case studies that show how sustainability drives revenue, retention, and competitive advantage when it's designed for how consumers actually behave.
The pressure on sustainability teams is increasing.
You're being asked to prove that sustainability drives revenue, brand relevance, and consumer participation, while navigating greenwashing risk, tighter budgets, political scrutiny, and increasingly price-sensitive consumers. The programs you've built are technically sound. The question you can't answer yet is whether consumers will actually use them.
SFF26 is designed for the teams responsible for closing that gap: sustainability, marketing, product, retail, tech, and policy leaders who need behavioral evidence, not more awareness.
SFF26 is specifically designed for...
Sustainability & ESG Leaders working to drive consumer adoption and prove business impact.
Product & Innovation Teams trying to design products, systems, and programs that consumers will actually adopt.
Marketing & Brand Teams working to communicate sustainability in ways that engage consumers without triggering greenwashing risk.
Retail Leaders working to demonstrate the business value of sustainability when attribution is unclear.
For Tech & Platform Leaders working to scale circular participation beyond early adopters.
For Policymakers & Public Sector Leaders trying to design regulations and programs intended to influence consumer behavior.
... and built around today's real-world constraints to give you
An adoption framework that converts
Learn why participation breaks down and how to design for adoption using behavioral frameworks that reduce friction and work with real consumer behavior.
A business case that survives the boardroom
Learn how to connect sustainability to revenue, retention, and risk mitigation so the work is easier to defend internally and harder to deprioritize.
Access to room of people who get it
For three days, you're not the only one carrying the weight. 51% of conference attendees say networking alone is enough to return, for this audience, it's probably higher.
Past
speakers
Get tickets
Every pricing tier buys the same access. The only difference is when you decide.
SFF26 Conference Pass
October 28-30, 2026 • Portland, OR
- Full access to all keynotes, panels, and workshop sessions
- SFF26 Opening Night: meet speakers, attendees, and partners
- The SFF26 Intelligence Report — a post-conference playbook of key insights
- Direct access to behavioral scientists and consultants applying adoption research inside global companies
- Structured networking with 400 mid-to-senior professionals
- Light breakfast, coffee, and refreshments throughout
Make the business case to leadership to attend SFF26
Frequently asked questions.
-
Most sustainability conferences focus on building better systems: materials, certifications, supply chain innovation. SFF26 focuses on why consumers aren't adopting those systems and what to do about it.
We're not here to debate whether sustainability matters or celebrate innovations that aren't scaling. We're here to solve the adoption problem using behavioral science, consumer psychology, and commercial strategy, so you can prove ROI and gain institutional power within your organization.
-
SFF26 is designed for leaders responsible for turning sustainability strategy into measurable consumer and commercial outcomes.
This includes:
Sustainability leaders who need to prove ROI through adoption, revenue, retention, and risk mitigation
Marketing and growth leaders building campaigns that drive actual behavior change, not just awareness
Product and circularity teams designing offerings consumers actually choose
Innovation and strategy teams applying behavioral science to unlock participation at scale
Government and policy leaders designing consumer-facing programs that require behavior change
If you're accountable for influencing consumer behavior, justifying sustainability investments internally, or translating impact into outcomes your organization will fund, this conference is built for you.
SFF26 is not a beginner-level overview. It's a working forum for decision-makers and operators focused on adoption at scale.
-
We're planning for 400 attendees.
SFF26 is intentionally designed as a high-signal, senior-level forum—not a mass conference. The audience is primarily VP/Director/C-suite leaders in sustainability, marketing, and product from major fashion brands and retailers, alongside behavioral scientists and consumer psychologists.
The focus is depth, peer-level exchange, and practical frameworks you can implement immediately.We're planning for 400 attendees.
SFF26 is intentionally designed as a high-signal, senior-level forum, not a mass conference. The audience is primarily VP/Director leaders in sustainability, marketing, and product from major fashion brands and retailers, alongside behavioral scientists and consumer psychologists.
The focus is depth, peer-level exchange, and practical frameworks you can implement immediately.
-
Yes. Teams of four or more receive 10% off. Email hello@thesustainablefashionforum.com to register your team
Group pricing cannot be combined with other discounts.
-
Yes. A limited number of student tickets are available for current undergraduate and graduate students.
To register, email us from a valid .edu address. We'll reply with a student registration code. You'll need to show a valid student ID at check-in.
If you work in sustainability, you're in the business of behavior change.
SFF26 is three days designed around the single question that determines whether the next decade of sustainability investment succeeds or stalls: how do we tie sustainability to actual consumer behavior?
