Where Systems Change Meets Behavior Change
•
October 28-30, 2026 • Portland, OR
•
Where Systems Change Meets Behavior Change • October 28-30, 2026 • Portland, OR •
October 28-30, 2026 | Portland, OR
Consumer behavior is your Trojan horse.
But if you can't quantify consumer adoption and business impact, your budget, scope, and job security are at risk. SFF26 is where sustainability professionals gain the institutional power to change systems.
What is SFF26?
SFF26 is a three-day conference bringing together sustainability and marketing leaders alongside behavioral scientists, consumer psychologists, and operators who've successfully bridged sustainability, marketing, and finance.
Over three days in Portland, you'll learn how to engineer participation into programs, translate sustainability into revenue language, and prove ROI that protects your budget when leadership changes or margins tighten. Walk away with frameworks from behavioral scientists and industry practitioners that you can implement immediately, not theory you'll forget by next week.
Experience SFF26.
Engineer participation, not just programs.
Stop guessing. Design programs around how people actually behave, not what they say in surveys.
Translate sustainability into business KPIs.
Learn how to connect your work to revenue, retention, risk reduction, and the KPIs that get budgets approved and protect against cuts.
Validate your investments.
Align upstream sustainability work with downstream consumer reality to deliver actual ROI, not just ESG credits.
A legacy of leadership.
For nearly a decade, we've convened the industry's most consequential voices in sustainability. For SFF26, we're raising the stakes—bringing behavioral scientists and consumer psychologists to the table alongside brand leaders
Don't wait for the LinkedIn recaps. Be in the room.
Included in your ticket
-
Full access to all main-stage sessions, strategy labs, and activations.
-
The SFF26 Intelligence Report: An exclusive post-summit blueprint featuring key insights, data, and actionable frameworks from the event.
-
Participation in high-level networking with industry leaders, scientists, and forecasters.
-
Daily refreshments (coffee, tea, light bites) included during conference hours.
-
Access to the Welcome Reception and the signature Closing Celebration.