Welcome to Green Behavior, the podcast where fashion, psychology, and sustainability intersect!

Green Behavior, hosted by Brittany Sierra, explores the intersection of consumer behavior, psychology, and sustainability in fashion. Founded on the principle that in order to break the rules, you have to understand the rules, Green Behavior’s mission is clear: to revolutionize the fashion industry by uncovering the true motivators behind consumer choices, empowering fashion professionals to create offerings that resonate and encourage sustainable decisions.

Whether you're an industry professional, a sustainability advocate, or just curious about how psychology influences your shopping habits, Brittany's expertise and genuine curiosity make Green Behavior a must-listen for anyone passionate about advancing sustainability in fashion.