Eugene Chan is an Associate Professor of Marketing in the Ted Rogers School of Management at Toronto Metropolitan University (formerly Ryerson University). Holding a PhD in Marketing from the University of Toronto, a MA in Social Psychology from the University of Chicago, and an AB in Honors Psychology from the University of Michigan, Chan also possesses an ARCT (Hons) in Piano Performance from Canada's Royal Conservatory of Music.

Chan’s primary areas of expertise lie in examining how language shapes consumers' processing of advertisements, analyzing consumers' responses to brand crises and corporate apologies, investigating luxury retailing across offline and online platforms, and exploring the impact of nutrition label formatting on food choice. Chan relies on data analytics to comprehend consumer behavior and information processing, while also employing experimental and survey methods as supplementary tools when necessary.

Chan’s research has appeared in prestigious publications including the Journal of Consumer Psychology, Annals of Tourism Research, Journal of Travel Research, Organizational Behavior and Human Decision Processes, International Journal of Research in Marketing, Journal of Experimental Psychology: General, Personality and Social Psychology Bulletin, Global Environmental Change, and Evolution and Human Behavior.

Additionally, Chan's work has garnered coverage in prominent media outlets such as the Detroit Free Press, Daily Beast, Men's Health, Philadelphia Inquirer, Sydney Morning Herald, and Wall Street Journal.