Amanda Smith
CO-FOUNDER & CEO, MONDAY CREATIVE
Panel: Circularity 360: Business Models, Material Innovation, Consumer Behavior, and Technology
Amanda has spent a decade in the apparel marketing world, following a decade in magazine publishing. From creating the marketing program at Portland brand Bridge & Burn to leading content at Lululemon-offshoot Kit and Ace, she knows what it takes to get a brand off the ground. It laid the foundation for Monday—a Vancouver-based brand and marketing agency focused on building regenerative brands in technical apparel, outdoor, and wellness. They work with global clients, including Lululemon, Adidas, Allbirds, and Arc’teryx.
Amanda loves sharing her ideas. She designed and currently teaches a course at the University of British Columbia and regularly speaks about branding, circularity, and innovation. Beyond storytelling, her passion is for the activities that connect her with the planet: trail running, camping, and gardening in her small seaside village on BC’s Sunshine Coast.
Meet Amanda’s fellow panelist:
