October 28-30, 2026 ・ Portland, OR
Where Behavior Change Meets System Change.
From textile recycling to supply chain transparency, the sustainable fashion and apparel conversation has largely focused on everything except the engine that drives the system: the consumer.
At SFF26, we’re changing that.
We’re putting consumer psychology at the center of sustainability, bridging the gap between systems change and behavior change.
Over three days in Portland, Oregon (October 28–30, 2026), senior leaders from brands, retailers, suppliers, and infrastructure will convene with behavioral scientists and cultural forecasters to answer the question: how do we scale sustainable systems through consumer behavior, incentives, and infrastructure?
The industry is building the systems for the future.
At SFF26, we’re unlocking the behavior that fuels them.
If you're designing systems without understanding the psychology of the people who use them, you aren't designing systems—you're building an expensive hypothesis.
[WHY ATTEND]
Future-Proof Your Sustainability Strategy.
Stop Guessing. Start Engineering Demand.
Move beyond intuition and operationalize the science of adoption. You will leave with data-backed frameworks to dismantle the cognitive barriers blocking your customer’s good intentions, transforming sustainability from a "nice-to-have" into a primary purchase driver.
Synchronize Your Strategy.
Stop treating Sustainability and Marketing as separate functions. SFF26 synchronizes your teams, replacing conflicting KPIs with a unified strategy. You will build the cross-functional partnerships necessary to turn brand promise into commercial performance.
From High-Level Theory to Monday Morning Execution.
This isn't about inspiration; it's about implementation. Walk away with a concrete adoption playbook, from product design to messaging architecture, that bridges the gap between your sustainability goals and the market's reality.
Validate Your Investments.
Sustainable materials and circular systems fail without market adoption. Align your upstream investments (fiber, technology, logistics) with downstream consumer reality to ensure your sustainability roadmap delivers actual financial ROI, not just ESG credits.
[THE OUTCOME]
From Insight to Action.
SFF26 is engineered for execution. The conference culminates in a strategic working session designed to translate behavioral science into a concrete adoption roadmap.
You’ll also leave with the exclusive SFF26 Intelligence Report, a synthesized blueprint of the event's key frameworks and action items to help you operationalize change within your organization.
[WHO LEADS THE CONVERSATION]
A legacy of leadership.
The SFF mainstage is a global platform for the industry's most consequential voices. For nearly a decade, we’ve convened decision-makers across global sourcing, brand strategy, product innovation, and corporate sustainability from the world's most influential brands, technology platforms, and NGOs. We bridge the gap between disciplines to replace siloed thinking with synchronized action.
Our past speakers have included senior leaders from:
The full SFF26 lineup is coming soon.
[THE AGENDA]
Program Overview.
[GET YOUR PASS]
Don’t wait for the LinkedIn recaps. Be in the room.
Included in your ticket
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Full access to all main-stage sessions, strategy labs, and activations.
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The SFF26 Intelligence Report: An exclusive post-summit blueprint featuring key insights, data, and actionable frameworks from the event.
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Participation in high-level networking with industry leaders, scientists, and forecasters.
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Daily refreshments (coffee, tea, light bites) included during conference hours.
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Access to the Welcome Reception and the signature Closing Celebration.
Gain access to the decision-makers driving the industry forward. Partner with SFF26 to connect your brand with the C-Suite executives, systems innovators, and behavioral scientists shaping the new market reality.